Computerworld recently published this article, Chief Mobile Officer: A job title now timely?
“…as enterprises scramble these days to establish mobile strategies, having a CMO could be a key to success, according to a new Forrester Research report.
Smartphones and tablets are “the manifestation of a much broader shift to new systems of engagement… [with] customers, partners and employees,” Forrester said in the 30-page report. “To remain vital in this business technology reformation, CIOs must step up and work with other executives to establish an office of the chief mobility officer to implement an enterprisewide mobile strategy.”
One of the report’s authors, Forrester analyst Ted Schadler, said in an interview that one of purposes of the report is to get CIOs and CEOs moving faster to provide mobile services and apps.”
Mobility has certainly become important for productivity today, and it can be an important competitive differentiator. Does it merit having a C-level executive in charge?