Google has recently announced plans to offer a Mobile Device Management (MDM) type of service within the Google App suite. This service will allow the basic management and policy enforcement of corporate iOS, Android and Windows Mobile devices.
It’s too early to say how well the functionality and features compare to established MDM vendors. Google has created many applications and services over the years. Some do very well, others stumble along, and still others are eventually pulled.
Similar to many other MDM providers, this service will connect to devices making use of the standard ActiveSync protocol. For more information check out this article over at InformationWeek.
This service is only useful to companies already using Google Apps. While this is a small segment of the enterprise market, the tantalizing zero dollar cost might be enough to draw a few enterprises towards Google Apps.
It will be interesting to see the effect on the overall MDM market if Google chooses to make this project a priority in 2012.